Apex Alliances
Building Strong Brand-Agency Collaborations
Apex Alliances is the guide you need to form the highest functioning “third team” possible.
Every brand and agency relationship is actually the formation of a third team. This mindset is mission critical. Most companies worry with their own team and demand the best from the other side. Similarly, agencies do not often think of the interaction between their client and themselves as a third team but that’s exactly where you find success or failure. It’s in this interaction between brand and agency that magic is made or money is lost.
Your Team + Their Team = An Apex Team
Kindle Ebook Available
For a limited time, we have joined the Kindle Unlimited store. If you have a subscription, you are able to read Apex Alliances as part of your Kindle subscription.
In my extensive experience working with both large brands and advertising agencies, I have witnessed firsthand the critical importance of establishing strong, collaborative relationships from the outset. The success of any brand-agency partnership hinges not just on the quality of the work produced but on the strength of the interpersonal relationships within the teams. This is where Apex Team EQ comes in, offering a unique and indispensable service.
Coming Soon:
